Do you smell like Danielle Steel or Derek Jeter?
Do you smell like Danielle Steel or Derek Jeter?
Aug. 12, 2006. 01:00 AM
PARIS—A skin-deep brush with fame is now just a spritz away.
You can douse yourself with eau de Britney, Paris or JLo, as stars jump on the lucrative fragrance bandwagon by creating their signature scent.
With even romance novelist Danielle Steel and shock rocker Marilyn Manson brewing their own concoctions, celebrity fragrances are the fastest-growing segment of the $2.9 billion (U.S.) perfume market, according to market researcher NPD Group.
Offerings in the pipeline include scents from New York Yankees shortstop Derek Jeter, teen queen Hilary Duff and singer Mariah Carey.
Elizabeth Taylor was the first to capitalize on her brand status with a perfume line. Despite her absence from movie screens, Taylor's fragrance White Diamonds remains a top seller.
Now, even prestigious brands are falling over themselves to sign high-profile talent. Guerlain has secured Hilary Swank to promote its new fragrance Insolence.
Robin Krug, editor of the fragrance blog NowSmellThis, said that the glut of celebrity may be met with skepticism.
"When it comes to celebrity perfumes, it is doubly hard not to be cynical. One wonders how many times the industry simply churns out a minor variation on an existing big seller, and then attaches a celebrity name after the fact."
ASSOCIATED PRESS
Legal Notice: Copyright Toronto Star Newspapers Limited. All rights reserved. Distribution, transmission or republication of any material from www.thestar.com is strictly prohibited without the prior written permission of Toronto Star Newspapers Limited. For information please contact us using our webmaster form. www.thestar.com online since 1996.
Aug. 12, 2006. 01:00 AM
PARIS—A skin-deep brush with fame is now just a spritz away.
You can douse yourself with eau de Britney, Paris or JLo, as stars jump on the lucrative fragrance bandwagon by creating their signature scent.
With even romance novelist Danielle Steel and shock rocker Marilyn Manson brewing their own concoctions, celebrity fragrances are the fastest-growing segment of the $2.9 billion (U.S.) perfume market, according to market researcher NPD Group.
Offerings in the pipeline include scents from New York Yankees shortstop Derek Jeter, teen queen Hilary Duff and singer Mariah Carey.
Elizabeth Taylor was the first to capitalize on her brand status with a perfume line. Despite her absence from movie screens, Taylor's fragrance White Diamonds remains a top seller.
Now, even prestigious brands are falling over themselves to sign high-profile talent. Guerlain has secured Hilary Swank to promote its new fragrance Insolence.
Robin Krug, editor of the fragrance blog NowSmellThis, said that the glut of celebrity may be met with skepticism.
"When it comes to celebrity perfumes, it is doubly hard not to be cynical. One wonders how many times the industry simply churns out a minor variation on an existing big seller, and then attaches a celebrity name after the fact."
ASSOCIATED PRESS
Legal Notice: Copyright Toronto Star Newspapers Limited. All rights reserved. Distribution, transmission or republication of any material from www.thestar.com is strictly prohibited without the prior written permission of Toronto Star Newspapers Limited. For information please contact us using our webmaster form. www.thestar.com online since 1996.
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