Yankees Stars Help YES Push HD Network
Yankees Stars Help YES Push HD Network
Jeter, Rodriguez, Damon, Giambi, Pettitte Appear in Promos
3/30/2007 4:06:00 PM
Yankees Entertainment & Sports Network and its affiliates are taking out the promotional lumber in support of the regional sports network’s dedicated HD channel.
YES HD, which debuts April 1, is being backed by customized on-air promos featuring such New York Yankees stars as Derek Jeter, Alex Rodriguez, Johnny Damon, Jason Giambi and Andy Pettitte. The channel will showcase 125 Bronx Bombers Major League Baseball games this season, starting with the season-opener versus the Tampa Bay Devil Rays Monday, in the enhanced format.
Manager of affiliate sales and marketing Moria Kelley said the network made two kinds of spots available through its affiliate site: the first, replete with quick-hitting Yankees action, touts the HD service, while the second is educational in nature. The latter tells the viewer the steps needed to get a true HD picture.
© 2007 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this web site is subject to its Terms and Conditions of Use. View our Privacy Policy.
Jeter, Rodriguez, Damon, Giambi, Pettitte Appear in Promos
3/30/2007 4:06:00 PM
Yankees Entertainment & Sports Network and its affiliates are taking out the promotional lumber in support of the regional sports network’s dedicated HD channel.
YES HD, which debuts April 1, is being backed by customized on-air promos featuring such New York Yankees stars as Derek Jeter, Alex Rodriguez, Johnny Damon, Jason Giambi and Andy Pettitte. The channel will showcase 125 Bronx Bombers Major League Baseball games this season, starting with the season-opener versus the Tampa Bay Devil Rays Monday, in the enhanced format.
Manager of affiliate sales and marketing Moria Kelley said the network made two kinds of spots available through its affiliate site: the first, replete with quick-hitting Yankees action, touts the HD service, while the second is educational in nature. The latter tells the viewer the steps needed to get a true HD picture.
© 2007 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this web site is subject to its Terms and Conditions of Use. View our Privacy Policy.
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