Derek Jeter gets his own fragrance

Derek Jeter gets his own fragrance
By The Associated Press
July 31, 2006





Derek Jeter cologne is on the way.

Avon Products Inc. has signed the New York Yankees shortstop to a deal in which it will create a men's fragrance called Driven -- "reflecting the unique personality of one of the most driven men in America," according to a news release from the company.

The fragrance, the first in a line of men's grooming products bearing Jeter's name, goes on sale in November.

"I have been very involved with creating this fragrance -- everything from the blend of scents to the design of the bottle and logo," Jeter said in the news release. "I did have some help, however. Because women buy a large percentage of the men's grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.

"I wanted to make sure the final product was something men would like to wear -- and that women would want them to wear."

The fragrance is a blend of chilled grapefruit, clean oak moss and spice





© Copyright 2006 The New York Times Company